People want to go down in history for something. It’s just that sometimes that something is ridiculous. So why not play the Tennessee Lottery and go down in history for winning the biggest prize in scratch-off history?
Just because you say it, doesn’t make it official.
As part of Firestone’s commitment to country music, we partnered with a luthier in Nashville to hand-build a custom semi-hollow electric guitar. The guitar will accompany a Destination Country summer tour—ending up in the hands of musicians and fans across the country.
And since every great guitar is named for a special lady, we named ours after songwriter, composer and Harvey Firestone’s wife—Idabelle.
O’Charley’s loves their rolls. Their customers love their rolls. It only made sense to make the spots about the rolls. The true miracle of this campaign was that we got the client to agree to 15 seconds of creative and 15 seconds of food shots.
When PetSafe asked us to create a buzz around Pet Hydration Awareness Month and the wonders of pet fountains for $10k, we said sure. What we came up with is Brian Pounders, the region’s leading pet interpreter, to tell you what your pets are trying to say (hint: most often, it’s they’re thirsty). The first video is what lived at the top of the micro site. The second was an outtake we pieced together and the others are some quick social videos we created.
The Oregon Lottery recognizes that their games are not always played for fun and that gambling addiction is a real problem. The issue is that problem gambling advertising is always, “If you or someone you know has a problem,” type of message. The purpose of this campaign was to stop those people at the edge of the cliff. We wanted to remind people to set limits and play safely.
My agency was asked to support the biggest tire launch in Bridgestone’s recent history. DriveGuard is an innovative tire that allows the driver to go an additional 50 miles after a tire puncture. Our job was to take a major role in planning, strategy and creative.
We quickly decided to get away from the gloom and doom of putting people on the sides of dark roads; instead, we decided DriveGuard is about putting the driver in control of the situation. This tire is about saving yourself.
What we created was uplifting messaging that lives at the point of purchase (and the one print ad at the bottom) that is a call to action and empowers people to be their own hero.
When your client frames and hangs an add in the hallway, I guess you did it right. I was honored to work on these quick ads for Black History Month. I am not usually an award guy, but was proud when they won a Mosaic Award.
When the client asks you to create the greatest corporate brand video in the commercial water heating space, that’s what you do.
The client was introducing their new branding campaign and wanted us to introduce the new look in stores. We gave them a fun two-sided poster that helps consumers decide which Firestone tire they need.
When you work for a paper plate company, 85 percent of your job is to convince people to throw a party. The thinking behind this is that social media is anything but social. You have friends who live a mile away, but all you know about them is what you read on Facebook. The strategy was simply to get people to log off of social media and log on to something real.
Do you know how much food goes to waste? Turns out it’s a lot. Urban Green Lab wanted a campaign to let Nashville how much food goes in the trash each year as well as educate people on other food facts. They wanted the public to approach their food with the facts they need before they decide to trash it. This campaign uses posters, OOH and social media to get the truth out there.
